OOH | Print | Digital | Store
ZYN nicotine pouches are a tobacco-free modern alternative that help you stay in the moment, by removing the barriers and stigma of smoking and vaping.
My role as Creative Director and lead conceptual creative was with the global launch of their latest 3.0 product offering - From new packaging to new formulas and flavours. We enlisted multiple CGI teams to help bring the product to life in a variety of scenes which aided the messaging, such as the brand having the accolade of being the World’s #1 nicotine pouch. The campaign’s clean and minimal art direction complement the product’s claim of having 99% less toxicants than cigarettes, with the ultimate aim to help provide a smoke free future for those that want to quit smoking.
The total project output for 2025 will encompass 300+ OOH stills and online films as well as multiple brand navigation maps for POS, toolkits, brochures, leaflets and styleguides for each global market to follow the brand’s new look and feel.
Team credit: Mark Fairbanks & Phil Lethbridge
TVC | Digital | Social
‘Lynx: Ice Chill’ cools your body down by 7 degrees which can come in helpful for try hard young men. So with a crew of ambassadors we went in search of them to dispense some chill advice in the form of ice cold cans instead of ice creams.
A retro Bedford van was brought back to life with bespoke grills and branding, with it being just wide enough to house Anthony Joshua and his minions. On social people were directed to a website where they could win ‘chill’ prizes such as an afternoon with AJ.
Team credit: Monty Verdi & Graham Ensor
Director: Matt Carter
Digital | Social | OOH
After a successful pitch winning idea Cono Sur, a Chilean wine brand, tasked me with launching their wine in the UK. They do things slightly differently over there like employing geese as a natural pesticide which all adds up to a superior tasting wine.
The campaign’s approach plucks their eco-friendly proof points out of Chile and places them in graphical backdrops with punchy headlines created by the talented Alison Carmichael, to appeal to a more modern audience. I created a hero VOD and a set of pre-rolls with supporting social edits and OOH. The campaign KPIs were over achieved with 1.6M views on Youtube, and Facebook creative driving a CPV well below the benchmark at £0.01 with a VTR of 80%.
Team credit: Monty Verdi & Graham Ensor
Director: Jelly
TVC | Digital | Social
Founded in a bedroom in 1997, Unibet’s humble beginnings have gone from strength to strength as it celebrates its 25th year - It was first to invent Cashout and pioneer other features such as Action Betting and Betstream, so we created a celebratory campaign based on a retrospective look at the past 25 years following a person’s journey through time as they dabbled with these unique offerings.
The shoot was a great chance to feel nostalgic - Blackberrys and mullets anyone? And all of the bespoke in-film graphics reflected the interfaces users would have used. The hero film launched across Europe and was followed by bitesize films and social & digital activations to remind people how Unibet has always been making betting better.
To honour its 25th year, Unibet set a new benchmark for the gambling industry - to make Zero% profit from harmful gambling. So to promote this, I came up with the campaign concept THE ZERO% MISSION where anyone who bets with Unibet knows its unique tools and technologies will keep them safe and ensure gambling is always fun. The initiative launched with pitchside hoardings and PR activity where we swapped the Unibet logo on Middlesbrough and Rangers FC shirts to create awareness during Safer Gambling Week.
Team credit: Ben Markey
Director: Harvey Eaton
Mobile/desktop game & Social
‘Smartwheels’ is young person’s car insurance that rewards safe driving, so seeing as they're mad gamers I created a 16-bit driving game that exaggerated the real world reward system you receive when driving with Smartwheels.
Each time you stop at a zebra crossing or dodge an open manhole cover, your driving score went up. Thousands of people played it and enjoyed the zeitgeist easter eggs such as Donald & Kim, dabbing policemen and car film parody posters. The game was also supported with social animations created at Framestore showcasing universal parental driving truths.
Play: games.ramjam.co.uk/morethansmartwheels/
Team credit: Adam Thompson & Graham Ensor
Digital | Social | Print
O2 teamed up with the NSPCC to help parents learn about online safety. Netaware is a website housing tips and tricks from industry professionals which was promoted through a charming film set in a school where the kids looked confused when asked questions about online behaviours.
This was supported by print and social adverts on Instagram & Snapchat to urge parents to take a more active interest in their children’s online habits.
Team credit: Shirin Majid & Graham Ensor
Director: Sam Huntley
Experiential | Social
To promote easyJet’s French routes, we created an experiential campaign where a plane door appeared on a London street serving as a portal to an immersive, theatrical love story set in the Côte d'Azur. It was brought to life with immersive agency 'The Department'. As well as creating all of the event assets from posters to invites, I also directed easyJet’s first Facebook Live stream with viewers having to engage with the video to win flights to Nice.
Over 3 days, 500 people stepped through the plane door and were wowed by 28 carousel theatre shows. The event was a huge hit, with bloggers and news crews from the national press reporting live from the scene. A partnership with Time Out treated 304,000 readers to exclusive Cote D’Azur travel content and those unable to experience it first-hand could still sample this adventure via Facebook Live which racked up 14,000 organic views with a reach of over 200,000.
Team credit: Dermot McPartland & Graham Ensor
Social & digital campaign
The Coors Light List is a website dedicated to offering amazing experiences to those with a lust for life, like zero gravity in Florida and moose safari in Portland. Yes moose!
It came off the insight that we all have a bucket list of some description floating around our heads with cool shit we’d love to do if only we were arsed/ brave/ rich enough. I designed the website, wrote and art directed the scripts and shot two promo videos in one day for a teeny budget to help promote it. So what you waiting for? Grab that moose by the horns.
TTL campaign
Jamie Oliver partnered with Shell to bring a new range of deli sandwiches and wraps to motorists around the UK. He updated go-to classics as well as making exciting new favourites to step up the flavour front. The campaign’s angle was ‘Food that moved the nation’ due to this bold new range, so the ‘nation’ accompanied Jamie in the ads to show how it can be a favourite of anyones.
The campaign is currently spanning Store, Social, Digital and DOOH with 100 variations of 6s, 48s & 96s created to deliver contextual messages to specific places.
Team credit: Mark Santos
Social & Influencer campaign
More Th>n’s research found the school run is one of the most stressful parts of a parent’s day, so the task was to raise awareness that More Th>n ‘Do more’ for their customers. We created the ‘In-car Entertainers’, a fun series of tangible tips and tricks that parents could employ on the school run to keep their kids entertained - all underpinned by principles set out by child psychologist Sam Wass.
Teaming up with influencers we spread the message to a bigger audience. As they drove their kids to school, we arranged surprise pickups that acted as In-car Entertainers. The kids we’re amazed, enthused and awakened by the entertainers with the take out message being that parents can assume this role once the cameras stopped rolling. The videos racked up millions of views, smashed VTR’s and showed parents how easily they could make the morning a bit less stressful.
Team credit: Adam Thompson & Graham Ensor
VOD & Cinema
Virgin Games created a ‘signature live casino’ game experience for players direct on their smartphones meaning they don’t have to go to a casino to experience the thrills. So I created a campaign which used Vlad - the goofy modern day vampire who lives with his oblivious housemates - to communicate how much casino inspired fun he can have by staying right at home.
He also continued as the 500-year old face for Virgin Games’ responsible gambling adverts which is handy if you’ve been gambling for over half a century and may have staked a few bad bets.
Team credit: Matt Lloyd & Graham Ensor
Director: Richard Hunter
Social activation
England Rugby’s performances have been a little off recently, so we were tasked with creating a social media activation that allowed fans to show their support, and in turn give them that extra boost on the pitch.
We utilised Snapchat’s Lens feature to create a custom overlay that placed the new England shirt over people’s bodies. Fans could then Snap a picture or video where they scream their support and share to any of their social channels. The filter was used thousands of times during the 6 Nations tournament, featuring a unique ticker tape scrolling bar that changed opposition flags for each game.
Team credit: Jim Capp & Graham Ensor
TVC | Cinema | Online
Lynx’s bodyspray gives young chaps inner confidence as sweating is the last thing on their mind. So we reimagined AJ as a beltmaker who fashioned belts for these everyday champions. They’re the ones who get back up after every faceplant and try again, or the ones who stay up all night to defeat the online overlord. The idea was called ‘The Lynx Gold Brotherhood’ where Anthony inspired everyone to find their inner champion no matter what they do.
All in-film elements were conceptualised by myself including: 5 different belts that had brass panels acid etched with unique designs. A suite of monitor graphics so he could track his belts. A blueprint map that Anthony followed to create his masterpieces and a moulded stamp to seal his boxes for delivery. All the components were wrapped up in an artisanal workshop with retro delivery van. So remember no matter what you excel at, there’s a belt waiting for you.
Team credit: Adam Thompson & Graham Ensor
Director: Paco Cruz
Social campaign
Grolsch is a brand that celebrates creativity originating from its iconic swing top bottle design, so as part of their 400th year celebrations we offered 400 lucky fans the chance to get an original profile picture created by art collective Graffiti Life.
Fans shared their picture, and from the entries 400 were chosen by Graffiti Life who transformed the pictures into an original digital portrait for fans to use across their social channels. The images sat alongside content on the Canvas by Grolsch website including interviews with the artists, behind-the-scenes footage and articles discussing famous portraits throughout history.
Team credit: Graham Ensor
Digital & Social content series
Kia wanted to show how their cars have the ‘Power to surprise’ by showcasing their new Stinger GTS model. The saloon has a twin turbocharged V6 engine, giving you 365hp and a 0-60 time in less than five seconds - so it certainly was surprising.
To put the car through its paces I created a Man Vs Machine challenge where 3 brand ambassadors from Surrey Cricket Club battled it out for track glory competing to see who could twist, turn and race the car to its limits.
The sporting tensions built and a few cars span off the track, helping the films end up with hundreds of thousand of views as well as upping brand and product consideration.
Digital | OOH | Social
Unibet’s marketing imagery had become tired and outdated, so I was tasked as the lead conceptual and Creative Director to refresh the whole image archive portfolio, to dial up the excitement around player skills and build 20+ toolkits for markets across the world to use for brand consistency.
To begin with I commissioned sports photographer Iain Crawford, who loves to capture images that have a strong graphic and textural quality - a perfect match for the graphic environments we wanted to place our athletes in. The cast process saw us select semi-pro athletes to ensure skill authenticity, and the graphic design system was created to be dynamic and modular, fitting in and around different athletic snapshots as well as allowing glimpses of their contextual environments.
We shot over 10,000 images in two days using high frame rate bursts, so we could select the perfect 200 moments the players looked their best, but also to give us the opportunity to create digital motion GIFs to use on our channels. All fully graded and dropped into their environments so any market could then use them in any live betting or data fields.
The campaigns art direction brought authentic excitement in a contemporary way back to the Unibet brand to differentiate it from the rest.
DOOH
Nova Food is a new food quarter owned by Landsec in London. They approached us to highlight all the different food options available any day of the week.
So we used tasty puns to bring to life the sumptuous imagery shot by Colin Campbell. We created all 7 set ups in each of the venues during a one day shoot to ensure authenticity. The DOOH adverts then played out on specific days to drive the hungry locals in the right direction with a smile on their faces.
Team credit: Monty Verdi & Graham Ensor
Photographer: Colin Campbell
Social content
Vita Coco signed up elite athlete and rugby star Maro Itoje to help flog some of its coconut water. So as the drink helps replenish your body, I pitched it as part of your recovery routine under the concept #RevivalOfTheFittest
Each film focuses on a moment during his actual recovery routine, but with an added bit of refreshing daftness. So much so, that Prince Harry mimicked/mocked Maro the next time he saw him, giving the creative the Royal seal of approval…kind of!
Digital & Social promo
I created a retro Japanese style 8-bit film for McLaren to promote the Japanese Grand Prix. The film was called Turbo Heroes and featured an 8-bit Jenson Button and Fernando Alonso battling an evil racer called Exhaustus.
To complement the film, I created assets to support and extend the campaign including teaser and blooper reels, 8-bit driver headshots and a pair of additional endings open for social voting by McLaren fans.
Turns out, fans voted for the ending where Exhaustus is exiled on a desert island. If only McLaren fans could do likewise with their underperforming drivers.
Social content
Healthspan provide a range of vits and supps to help you feel in tip top condition. At Christmas they wanted to push a range that could help when we overindulged. Too much drinking? no worries, get some Milk Thistle down you son. Too many mince pies? You'll need some Artichoke extract. And what about all that xmas wrapping? Electrolyte Spark will boost your energy once again.
I created these three colourful animations working with the talented Wednesday Studio. They were optimised for Facebook viewers and watched thousands of times over the xmas period - Christmas conquered.
More Out-Of-Home and print ads that I’ve created for global brands such as:
KIA | easyJet | Car2go | Mastercard | HTC | American Airlines
