Darran Solan: Associate Creative Director | Art Director
A couple of experiential/digital/social ideas that unfortunately we're paused due to the budget cut monster, but are too good not to share!
O2 Lag labyrinth - Through the visual metaphor of digital mirrors I wanted to ‘reflect’ the notion of different mobile internet speeds via an immersive labyrinth experience. A journey that takes people from the familiar, frustrating world of laggy (2G/3G) connections where their experience is constantly distorted to the future of the real-time possibilities that the super fast O2 5G network offers.
Shell Ferrari x Outrun - To highlight Shell and Ferrari's illustrious partnership and V-power being the fuel which powers F1, we pitched the ultimate 80's remake of the racing game 'Outrun' but instead in the real world. Working with Sega we would mimic the whole game in real life, from palm trees, sharp corners and cool cityscape horizons as the Ferrari ambassadors battle head to head to be crowned the ultimate race champion.