Darran Solan: Creative Director | Associate Creative Director | Art Director
After a couple of our parents suffered with the deadly ‘C’ word, me and 7 amigos decided to cycle 500km from Prague to Berlin in aid of Cancer Research UK. One of the gang was an influencer so helped bump up our total somewhat, but we managed nearly £15,000 in donations.
Before we rode, I created the logo and hashtag #BringingUpTheRear to give a nod to how slow we'd be but also to highlight prostate cancer as the cause we were supporting.