Darran Solan: Associate Creative Director | Art Director
Digital | Social | OOH
After a successful pitch winning idea Cono Sur, a Chilean wine brand, tasked me with launching their wine in the UK. They do things slightly differently over there like employing geese as a natural pesticide which all adds up to a superior tasting wine.
The campaign’s approach plucks their eco-friendly proof points out of Chile and places them in graphical backdrops with punchy headlines created by the talented Alison Carmichael, to appeal to a more modern audience. I created a hero VOD and a set of pre-rolls with supporting social edits and OOH. The campaign KPIs were over achieved with 1.6M views on Youtube, and Facebook creative driving a CPV well below the benchmark at £0.01 with a VTR of 80%.
Team credit: Monty Verdi & Graham Ensor
Director: Jelly