Experiential | Social
To promote easyJet’s French routes, we created an experiential campaign where a plane door appeared on a London street serving as a portal to an immersive, theatrical love story set in the Côte d'Azur. It was brought to life with immersive agency 'The Department'. As well as creating all of the event assets from posters to invites, I also directed easyJet’s first Facebook Live stream with viewers having to engage with the video to win flights to Nice.
Over 3 days, 500 people stepped through the plane door and were wowed by 28 carousel theatre shows. The event was a huge hit, with bloggers and news crews from the national press reporting live from the scene. A partnership with Time Out treated 304,000 readers to exclusive Cote D’Azur travel content and those unable to experience it first-hand could still sample this adventure via Facebook Live which racked up 14,000 organic views with a reach of over 200,000.
Team credit: Dermot McPartland & Graham Ensor
