TTL campaign
Jamie Oliver partnered with Shell to bring a new range of deli sandwiches and wraps to motorists around the UK. He updated go-to classics as well as making exciting new favourites to step up the flavour front. The campaign’s angle was ‘Food that moved the nation’ due to this bold new range, so the ‘nation’ accompanied Jamie in the ads to show how it can be a favourite of anyones.
The campaign is currently spanning Store, Social, Digital and DOOH with 100 variations of 6s, 48s & 96s created to deliver contextual messages to specific places.
Team credit: Mark Santos
