KIA

Digital & Social content series

Kia wanted to show how their cars have the ‘Power to surprise’ by showcasing their new Stinger GTS model. The saloon has a twin turbocharged V6 engine, giving you 365hp and a 0-60 time in less than five seconds - so it certainly was surprising.

To put the car through its paces I created a Man Vs Machine challenge where 3 brand ambassadors from Surrey Cricket Club battled it out for track glory competing to see who could twist, turn and race the car to its limits.

The sporting tensions built and a few cars span off the track, helping the films end up with hundreds of thousand of views as well as upping brand and product consideration.