VOD | Digital
KIA’s new family crossover the XCeed has a host of new in-car tech to keep the family both entertained and safe. So for the launch of the car, we created 3 films that depicted family scenarios and juxtaposed them with features of the car that mimicked them.
However unlike in the home, if you have any potential collisions, fights over the remote control or speeding problems in the car, the XCeed is equipped to handle it - giving you one less thing to worry about.
The films performed well above average with a 78% VTR between them.
Team credit: Monty Verdi & Graham Ensor
