TVC & VOD Campaign
‘Lynx: Ice Chill’ cools your body down by 7 degrees which can come in helpful for try hard young men. So with a crew of ambassadors we went in search of them to dispense some chill advice in the form of ice cold cans instead of ice creams.
A retro Bedford van was brought back to life with bespoke grills and branding, with it being just wide enough to house Anthony Joshua and his minions. On social people were directed to a website where they could win ‘chill’ prizes such as an afternoon with AJ.
Team credit: Monty Verdi & Graham Ensor
Director: Matt Carter
