Social & Influencer campaign
More Th>n’s research found the school run is one of the most stressful parts of a parent’s day, so the task was to raise awareness that More Th>n ‘Do more’ for their customers. We created the ‘In-car Entertainers’, a fun series of tangible tips and tricks that parents could employ on the school run to keep their kids entertained - all underpinned by principles set out by child psychologist Sam Wass.
Teaming up with influencers we spread the message to a bigger audience. As they drove their kids to school, we arranged surprise pickups that acted as In-car Entertainers. The kids we’re amazed, enthused and awakened by the entertainers with the take out message being that parents can assume this role once the cameras stopped rolling. The videos racked up millions of views, smashed VTR’s and showed parents how easily they could make the morning a bit less stressful.
Team credit: Adam Thompson & Graham Ensor
