Mobile/desktop game & Social
‘Smartwheels’ is young person’s car insurance that rewards safe driving, so seeing as they're mad gamers I created a 16-bit driving game that exaggerated the real world reward system you receive when driving with Smartwheels.
Each time you stop at a zebra crossing or dodge an open manhole cover, your driving score went up. Thousands of people played it and enjoyed the zeitgeist easter eggs such as Donald & Kim, dabbing policemen and car film parody posters. The game was also supported with social animations created at Framestore showcasing universal parental driving truths.
Play: games.ramjam.co.uk/morethansmartwheels/
Team credit: Adam Thompson & Graham Ensor
