360 campaign: TVC | Print | Microsite
People have too many breakfast choices these days, so the brief was to remind them of the benefits of choosing Nestle Cereals. Obviously nutritional info is pretty dry, so we looked at a way of housing lots of stats similar to “the tale of the tape” in boxing - albeit a slightly less aggressive version.
A short flight to Cape Town with 10 huge costumes took advantage of the crisp morning sunlight synonymous with starting your day right. The campaign had the best ROI results of any Nestle campaign ever. Introducing…The Battle of the Breakfasts.
Team credit: Sarah Clift & Graham Ensor
Director: Theo Delaney
