Digital | Social | Print
O2 teamed up with the NSPCC to help parents learn about online safety. Netaware is a website housing tips and tricks from industry professionals which was promoted through a charming film set in a school where the kids looked confused when asked questions about online behaviours.
This was supported by print and social adverts on Instagram & Snapchat to urge parents to take a more active interest in their children’s online habits.
Team credit: Shirin Majid & Graham Ensor
Director: Sam Huntley