TVC campaign
SportPesa is Africa’s number 1 betting app. They needed a campaign for the World Cup, showing how their grass roots support in creative & sports helps stars rise to the top.
The idea ‘Take every opportunity’ was a rally cry to the nation to use their talent and get to the big stage no matter what they do. So we collated runners, boxers, footballers, influencers, hip hop stars and even Africa’s big brother winner to help engage the nation. Four days filming in Nairobi ensued which was eclectic to say the least…art directing runners at daybreak in the Rift Valley and street dancers in downtown Pangani. The hero edit was cut down to individual stories to extend across the tournament.
Team credit: Adam Thompson & Mark Bushnell
