UNIBET - 25

TVC & DIGITAL

Founded in a bedroom in 1997, Unibet’s humble beginnings have gone from strength to strength as it celebrates its 25th year - It was first to invent Cashout and pioneer other features such as Action Betting and Betstream, so we created a celebratory campaign based on a retrospective look at the past 25 years following a person’s journey through time as they dabbled with these unique offerings.

The shoot was a great chance to feel nostalgic - Blackberrys and mullets anyone? And all of the bespoke in-film graphics reflected the interfaces users would have used. The hero film launched across Europe and was followed by bitesize films and social & digital activations to remind people how Unibet has always been making betting better.

Team credit: Ben Markey

Director: Harvey Eaton