TVC | Digital | Social | PR
Founded in a bedroom in 1997, Unibet’s humble beginnings now celebrate its 25th year of innovations. So I created a retrospective campaign following a person’s journey during this time as they used the unique offerings.
We played on nostalgia with all bespoke in-film graphics reflecting the interfaces users would have used. It launched across Europe and was followed by bitesize films, social & digital activations to remind people how Unibet has always made betting better.
Finally to honour its 25th year, Unibet set an industry benchmark - to make zero profit from harmful gambling. To promote this, I created the campaign THE ZERO% MISSION. The initiative launched with PR, swapping the Unibet logo on Middlesbrough and Rangers FC shirts for awareness in Safer Gambling Week.
Director: Harvey Eaton
