UNIBET - 25

TVC & DIGITAL

Founded in a bedroom in 1997, Unibet’s humble beginnings have gone from strength to strength as it celebrates its 25th year - It was first to invent Cashout and pioneer other features such as Action Betting and Betstream, so we created a celebratory campaign based on a retrospective look at the past 25 years following a person’s journey through time as they dabbled with these unique offerings.

The shoot was a great chance to feel nostalgic - Blackberrys and mullets anyone? And all of the bespoke in-film graphics reflected the interfaces users would have used. The hero film launched across Europe and was followed by bitesize films and social & digital activations to remind people how Unibet has always been making betting better.

To honour its 25th year, Unibet set a new benchmark for the gambling industry - to make Zero% profit from harmful gambling. So to promote this, I came up with the campaign concept THE ZERO% MISSION where anyone who bets with Unibet knows its unique tools and technologies will keep them safe and ensure gambling is always fun. The initiative launched with pitchside hoardings and PR activity where we swapped the Unibet logo on Middlesbrough and Rangers FC shirts to create awareness during Safer Gambling Week.

Team credit: Ben Markey

Director: Harvey Eaton